We’re really happy to finally release something that we’ve worked so hard on the past few weeks. We have gathered everything we learned about increasing magazine sales during the process of building our company, developing tools and launching your applications together with you. 

11 Ways to Increase Magazine Sales is our first free e-book and our main goal is to help you sell more. 

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Our mission here at Issue Stand is to make it insanely easy for publishers to go mobile and have their magazines available on tablets, both iPads and Androids. But being available and present, not necessarily means being profitable and earning more. Tablet market is a huge deal, but App Store revenues are another thing.

Do you know, that 5% of all application publishers earn 95% of revenue from the whole App Store sales? Numbers are not in your favor and we are aware of that.

This ebook is just a first step. We’re gathering all our experience, lessons and experiments in one place to help you start earn more. But that’s just a tip of the iceberg. We’re working on something much bigger and more important. 

Download this e-book for free

Yves Rocher is the first catalog, not magazine, we have published. We knew Issue Stand could be used for so much more different things than magazines and now here it is. Our first catalog! Keep reading to learn how you can use Issue Stand to meet your company goals.

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Recently, there is a big discussion about Apple Newsstand in the whole digital publishing industry. Giving our experience, we wouldn’t be ourselves without being a part of this.

It all started back in 2012, when John Gruber wrote a blogpost saying that for him, Newsstand is the place where apps go to be forgotten. But it was the time when iOS 6 was still the biggest king in the town. With iOS 7 and updates for developers API, things seem to take turn for worse. Some publishers started to slowly abandon Newsstand, others teach people how to hide Newsstand and some even tried to redesign Newsstand on their own.

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Our mission here at Issue Stand is to make it insanely easy for people to publish their magazines on tablets. We want to take a load off publisher’s minds, to help and assist them with every step until the final release of their application and beyond. We commit ourselves to making the publisher’s life easier, to save both money and time.

Recently we’ve noticed the raising number of companies doing tablet and smartphone publishing and at the same time, the raising number of questions: “Which solution to choose?”, “What’s the difference between X and Y?” or “How are you better than X?”. That’s a good sign because the every competitor push us even further to satisfy our customers and that’s good for everyone in our industry.

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We’re proud to announce a new series here at our blog: Digital Publishing Best Practices. Every week or so we’re going to deliver to your door one good advice you can implement during one day. At the end of the series, your magazine will be better, you will sell more and your readers will love you even more than they do know.

So what’s in the first week?

In our first article we’re going to tell you everything about making your digital edition a pleasant experience for your readers.

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By watching hundreds of magazines launches in recent months we learned a couple of useful tips and tricks on increasing magazine sales. They’re all possible with your Issue Stand subscription so you can start selling more tomorrow!

1. Sell subscriptions

Recently on this blog we explained a difference between print and digital subscription. Basing on our experiences, subscriptions can be a big part of revenue stream. They’re also auto-renewable — it means that your readers stay with you for a longer period of time because it’s easy and fast. They don’t have to order a new issue every month and confirm in-app purchases. New issue simply appears on their iPad with no additional actions required. 

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As much as we love creating great products for you, we also love helping our publishers in any way possible. We’re answering hundreds of emails a day, talking via Skype or phone and supporting everyone on our live chat. But we had the constant feeling, that something is missing here.

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When we launched our first Android magazine in February, this whole Android thing was still a big fat questions mark. We decided to do an experiment and build an Android version of our tool, give it to our awesome customers and see if they even like it. And they loved it since the first sight.

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In every magazine, beside the content, design is one of the most important elements. It catches readers’ eye, inspire them and create your unique brand. With the grow of digital magazine, the role of design is even bigger: you can do more. Every little detail, interactive media and additional content engage your readers and create an interaction. That’s why we found the best resources, tips and tricks to help you design your magazine.

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Everyone who starts their great and exciting journey with mobile applications, often wonder: is there anything I can do to promote my application? How to track my sales in an easy and comfortable way? What software use for that? We’re always here to help. Let us show you a couple of great services and tools to make your life easier.

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